A documentary about professional surfer Conner Coffin will premiere at the Vans US Open of Surfing
Today Firestone Walker released the official trailer for their new original movie 805 Beer, “Surfing the Mind » (TRT: 18:44), following the American professional surfer Conner Coffin, the latest iteration of the masters of surf style to come out of California’s central coast. Premiering on August 5, the film directed by intrepid documentary filmmaker and surfer, Keith Malloy(“Fishpeople, “Come Hell or High Water”) follows Coffin’s journey beginning at age four surfing Rincon Beach, one of the most famous surf spots in the state.” Mind Surfing” will have its first event at the Vans US Open of Surfing in Huntington Beach, California on August 3, 2022. The film will be released worldwide on August 5, 2022 on Youtube. Watch the trailer here.
“Mind Surfing” sheds light on Coffin’s influences and journey to become one of the world’s foremost surfers, beginning at an early age with exposure to the sport from his father, teaching him values such as than hard work, discipline and determination to his humble competition against his contemporaries, including his brother, professional surfer Parker Coffin. Last season, Coffin earned a spot in the inaugural World Surf League final and a career-high as world No. 4.
Highlighting his love for his upbringing along California’s central coast, Coffin commented, “No matter where I am on the globe doing what I love, nothing compares to coming home to California. It’s more than just a house. My roots are here. That’s why I’m grateful that 805 Beer decided to tell my story, they’re from where I’m from, they understand our culture so it was easy to trust them.
“It’s an honor to share and capture Conner’s story, as I’ve known the Coffin family for decades and wanted to commemorate all of the accomplishments,” director Keith Malloy said. “I hope viewers find his story as inspiring as I do. For many, he is one of the best surfers of this generation and ‘Mind Surfing’ not only shares his professional journey and professional achievements, but offers a true portrait of the person himself.
“Conner embodies fearlessness and the pursuit of perfection, yet he walks through life with humility and modesty,” said Firestone Walker CMO Dustin Hinz. “805 Beer is proud to have helped tell its story, it embodies everything we strive for as a company.”
In October 2021, 805 Beer announced the addition of Conner Coffin to its roster of “Authenticos”, a group of ambassadors who embody authentic values in their respective disciplines. 805 Authenticos collectively represent the culture and values of the Firestone Walker & 805 philosophy. Other 805 Authenticos include professional surfer Nate Tyler, professional skater Greyson Fletcher, professional motorcyclists Tyler Bereman and Vicki Golden, professional mountain biker Ryan Howard and off-road racer Jessy Nelson, among others.
Firestone Walker Brewery
Founded by brothers-in-law Adam Firestone and David Walker in 1996, Firestone Walker Brewing Company is a California beer company with three innovative brewing facilities. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic lagers to barrel-aged ales. The Barrelworks facility in Buellton makes quirky wild beers, while the Propagator pilot brewery in Venice specializes in R&D beers and limited local offerings. Firestone Walker is also the brewery behind 805, one of the fastest growing beers in the country. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.