BF Goodrich OnTrail app helps beginners and veterans tackle off-roading


According to IHS Markit data, consumers bought nearly 7 million new vehicles last year with all-wheel drive or four-wheel drive, giving them the ability to drive off-road. Tire maker BF Goodrich sees this huge annual sales volume as a huge opportunity for people to travel to more remote areas and has developed an app that makes off-roading easier.

Goodrich’s OnTrail app allows riders to check trail difficulty, average ride time, user reviews, and weather conditions to plan an off-road adventure.

Screenshot of the OnTrail app. (BF Goodrich)

The tire company charges $ 34.99 for an annual subscription. It is available for both Apple and Android operating systems.

“With OnTrail, we’re taking off-road adventure to the next level, making it easy for adventurers to find and share the best trails based on their specific criteria,” said Harold Phillips, Global Managing Director of BFGoodrich Tires.

A recent OnTrail test on dirt roads and trails in the mountains of Santa Ana, Southern California, found that the app helps newcomers and experienced off-road enthusiasts alike. to find exciting routes with confidence.

A feature helps novices improve their off-road abilities by learning from seasoned drivers with how-to videos and quick tips.

It allows users to both find the trails closest to their homes and plan faraway adventures such as a hike through Moab, Utah. Drivers can capture content and track critical route data and share it socially or with specific users.

The benefit of OnTrail is that it brings together the information off-road users need on a single platform and reduces the need for multiple apps and tools to navigate a trail. The crowdsourcing feature also helps create community knowledge about the particular challenges and obstacles for different locations and trials.

Goodrich considers the app to help off-road clubs connect their members, create rallies, and manage other activities.

“With the app we can turn cleaning a track into a game. We can award points and create a reward system for waste collection,” said Oscar Pereda, Director OE2 and Conversion at BFGoodrich / Michelin .

Automakers are responding to the growing interest in off-roading, offering models such as the Ford Explorer Timberline and the Subaru Outback Wilderness that have more off-road capability.

“Automakers have increased the availability of trucks and utility vehicles with special editions that offer expanded capabilities over standard all-wheel-drive or four-wheel-drive systems for more off-road terrains in recent years. While there appears to be an increased interest in active lifestyles, it also reflects that automakers have continued to explore how to deliver specialized versions of popular vehicles in general, ”said Stephanie Brinley, analyst at IHS Markit.

“Consumers are looking for vehicles that are a perfect match for their lifestyle and personality, and automakers have responded,” said Brinley.

Amanda Ellis December 10, 2019

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