Billabong and the Surfrider Foundation launch a limited edition collection
To celebrate World Oceans Day on June 8, Billabong and the Surfrider Foundation have teamed up for their second collaborative capsule collection. The limited edition collection will be hosted on Billabong’s custom platform under the theme “Create for the Coast”, designed to protect where we play.
The new collection will include two limited-edition t-shirts, an organic cotton tote, as well as custom boardshorts and wetsuits. Unique colors, graphics and a commemorative patch invite customers to customize select Recycler boardshorts (made from recycled PET) and Revolution Natural rubber suits at Billabong’s custom platform. All proceeds will help support Surfrider’s initiatives and mission to protect our ocean, waves and beaches, for all, through a powerful network of activists.
“We are very grateful for the tireless efforts of the Surfrider Foundation to help protect the places where we play,” said Evan Slater, Vice President of Marketing for Billabong. “The Create for the Coast campaign provides an opportunity for the ocean-loving community to create their own unique designs of swim shorts and wetsuits while giving back to an organization that cares for the natural resource we all cherish. most.”
“We are thrilled to continue our longstanding partnership with Billabong,” said Surfrider CEO Dr. Chad Nelsen. “It’s exciting to have a combination to offer our network and give them the opportunity to express their creativity through the personalized program. This collection will weave together the importance of conservation efforts and remind people of our shared responsibility to protect our ocean, our waves and our beaches.
The Billabong x Surfrider Foundation Create for the Coasts collection is available in the US and Australia from June 8 online at billabong.com.
Billabong is a brand of boardshorts and bikinis committed to the forefront of surf culture. Founded in 1973 in Australia by visionary surfboard shaper and designer Gordon Merchant, Billabong seeks to share the magical feeling of waveriding with the world. That sentiment comes to life in many forms, from award-winning boardshorts and swimwear to an eclectic cast of culture-defining ambassadors to a legacy of groundbreaking experiences from the ocean to the mountains and beyond. Merchant originally envisioned a world where surfers and those inspired by surfing feel special, as if they were the luckiest people on the planet. Now distributed in over 100 countries around the world, Billabong stays true to its original vision – and makes that feeling even more special tomorrow.
About the Surfrider Foundation
The Surfrider Foundation is a grassroots non-profit organization dedicated to protecting and enjoying our world’s ocean, waves and beaches for all through a powerful network of activists. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation today has more than one million supporters, activists and members, with more than 190 student-led chapters and clubs. volunteers in the United States, and over 700 victories protecting our coasts. Learn more about surfrider.org.