Columbia Sportswear Company defines its strategic priorities

Columbia Sportswear Company (NASDAQ: COLM, the “Company”), a global multi-brand innovation leader in outdoor, active and lifestyle products, including apparel, footwear, accessories and equipment , organizes a meeting with investors and analysts at its headquarters to outline the Company’s strategic priorities and growth strategies and present 3-year financial objectives.

Chairman, President and Chief Executive Officer Tim Boyle said, “From our IPO in 1998 through 2021, Columbia Sportswear Company has achieved a compound average net sales growth rate (CAGR) of 9%, profit diluted per share of 11% and an annual total of 13%. return to shareholders. Today, we provide multi-year financial targets that demonstrate our confidence in our ability to accelerate growth opportunities over the next three years and beyond.

“Our three-year plan outlines our balanced and diversified growth which will be amplified by three key accelerators: footwear, international expansion and digital sales growth. Columbia, with its differentiated innovation and value proposition, will add more than $700 million in net sales by 2025. SOREL is expected to be our fastest growing brand, generating a 20-22% CAGR over 3 years , fueled by its year-round product offering and brand momentum. We plan to improve the operating margin during this period, while investing in several areas, including demand creation and digital and supply chain capabilities.

“We are focusing on our strategic priorities to:

  • Accelerate profitable growth by unlocking the full potential of our brand portfolio;
  • Create iconic products differentiated, functional and innovative;
  • Boost brand engagement through increased and targeted investment in demand creation to increase brand awareness and build brand affinity;
  • Improve consumer experiences investing in capabilities to delight and retain consumers and better serve our wholesale partners;
  • Amplify Market Excellence, with a global omnichannel and digital distribution strategy that clearly reflects the quality and value of our products, wherever consumers choose to shop; and
  • Empower talent that is guided by our core values, through a diverse and inclusive workforce.

Three-year financial objectives 2022-2025

(Additional details on the financial outlook can be found in the Investor Day presentation).

“Given the confidence we have in the collective strength of our brands and our ability to execute on our strategic priorities, we are setting a total annual shareholder return target of 13-17% over the three-year period from 2023. to 2025,” Chief Financial Officer Jim Swanson said. “We are poised to accelerate profitable growth with broad-based momentum across our portfolio and geographies, and further amplified with a focus on footwear, international and digital sales growth.”

The execution of the Company’s plan is expected to achieve the following financial objectives for the period from January 1, 2023 to December 31, 2025:

  • Net sales are expected to grow at a three-year CAGR of 9-11%, relative to the midpoint of our 2022 financial outlook, to reach $4.5-4.7 billion in 2025.
  • Operating margin is expected to reach approximately 14% of net sales in 2025.
  • Diluted earnings per share is expected to grow at a three-year CAGR of 12-15% from mid-2022, reaching $7.35-$7.95 in 2025.
  • The Company is aiming for a Total Annual Shareholder Return (TSR) 13-17%, including net sales growth, margin expansion, dividends and share buybacks.

Updated financial outlook for the full year 2022

The company reaffirms its full-year 2022 net sales outlook of $3.44 billion to $3.50 billion, representing net sales growth of 10-12% over 2021, and outlook full-year 2022 diluted earnings per share from $5.00 to $5.40.

Investor Day Presenters

Speaking to investors on the company’s Investor Day are: Tim BoyleChairman of the Board, President and Chief Executive Officer; Joe Boyleexecutive vice president, president of the Columbia brand; Pri ShumateSenior Vice President, Chief Marketing Officer of Columbia; Dean RurakSenior Vice President, Chief Product Officer Columbia; Haskell-BeckhamChief Innovation Officer; Tim SheerinSenior Vice President, Global Wholesale; Monica MirroPresident, prAna; Troy SicottePresident, Mountain Hardwear; Marc Newow, President, SOREL; and Jim SwansonExecutive Vice President, Chief Financial Officer.

Webcast Information

The meeting with investors and analysts will also be webcast live on the Investor Relations section of the Company’s website at from approximately 8:00 a.m. PT to 11:30 a.m. PT.

About Columbia Sportswear Company

Columbia Sportswear Company connects active people with their passions and is a global innovation leader in outdoor, active and lifestyle products, including apparel, footwear, accessories and equipment. Founded in 1938 in Portland, Oregon, the company’s brands are sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hard Ware®, SOREL® and prAna® brands. For more information, please visit the Company’s websites at,, www.sorel.comand

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