Emerald: Thule Group Strengthens Corporate Sustainability with Emerald’s Elastic Suite


Denver, CO (June 22, 2021) – Emerald Holding, Inc. (Emerald) today announced that Thule Group, one of the world’s leading sports and outdoor product companies, has deployed Emerald’s Elastic Suite digital catalog solution to improve the sustainability of its B2B sales and marketing programs. This move builds on Thule Group’s strong commitment to print-free wholesale digital merchandising by introducing a more integrated, focused and organized purchasing process with the group’s retail partners.

“At Thule Group, we are very excited to continue our sustainability efforts by seeking partners who not only share our vision and values, but who help us build on our continuing legacy of environmental stewardship.” said Schuyler Horton, vice president of sales and service. “Although we were already using digital catalogs, we encountered some limitations that required custom prints. Through our partnership with Elastic and the flexibility of their platform, we have been able to expand our capabilities and create dynamically segmented digital catalogs and deliver the right mix of products to our customers and channels. unique retail stores, eliminating the need to print.

Thule Group is a long-standing member of the United Nations Global Compact and the company’s sustainability efforts are aligned with the principles and guidelines of the Global Reporting Initiative. The deployment of Elastic is in line with Thule Group’s decision to join the internationally renowned Science Based Targets Initiative in support of the Paris Agreement to tackle climate change. As a result, the company is setting even clearer goals for its continued long-term work to reduce its own greenhouse gas emissions and those of its suppliers.

“It is a privilege for the entire Elastic team to partner with a legendary global leader in sustainable manufacturing like Thule Group, and to help them optimize the efficiency of their B2B sales programming,” said Johan Westerholm, Managing Director Europe, Elastic Suite. “We are actively engaged with Thule Group, helping them create a more organized approach to their wholesale merchandising while achieving a higher level of B2B sales segmentation with specific target retailers. ”

During the initial phase of the Elastic Suite implementation, Thule Group’s B2B sales processes will be enhanced through the creation of customized wholesale product catalogs and the ability to seamlessly share these digital assets with their global network of retailers. Thule Group’s Case Logic and SportRack brands will also be included in the rollout to company sales representatives. The worldwide deployment of Elastic Suite technology covers the Thule Group regions in EMEA, North America and Asia.

Elastic Suite helps manufacturers, retailers and distributors take a more sustainable approach to B2B sales while realizing efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come from streamlined order entry, digital catalogs, value for money and inventory management. The increase in sales revenue comes from brand-specific retailer apps, tools for sales representatives, strategic sales planning, digital merchandising, product personalization and assortment planning tools.

Emerald’s B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surfing, cycling, sporting goods, apparel, lifestyle and of the shoe. In addition to Thule, select brands served include: The North Face, Patagonia, K2, Marker, Dalbello, Völkl, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok / CCM, O ‘Neill, Burton and Vans.

About Emerald

Emerald is a leader in creating dynamic, market-driven business-to-business platforms that integrate live events with a wide range of industry information, digital tools and data-driven solutions to create rich experiences. unique. As true partners, at Emerald we strive to grow our clients’ businesses by creating opportunities that inspire, amaze and deliver groundbreaking results. With over 140 events each year, our teams are creators and connectors deeply immersed in the industries we serve and committed to supporting the communities in which we operate. For more information on Elastic, visit www.elasticesuite.com.

About the Thule group

Thule Group is a global leader in products for sports and outdoor activities. We make it easy, safe and stylish for people to bring the things they care about when leading active lives. Under the motto Active, simplified life we design, manufacture and sell products in all four product categories Sport and freight carriers: (roof racks, roof boxes and luggage racks for transporting cycling, water and winter sports equipment, as well as roof tents for mounting on cars), Active with Kids (trailers bicycle, strollers and bicycle seats for children), RV Products (awnings, bike racks and tents for motorhomes and caravans) and Packs, Bags & Luggage (everyday backpacks, touring bike packs, luggage bags and camera bags).

Thule Group has around 2,600 employees at 9 production sites and 35 sales offices around the world. The Group’s products are sold in 140 markets and in 2020 sales amounted to SEK 7.8 billion. www.thulegroup.com

Media contacts:

Elastic suite: Kenny Thomas, [email protected]

Emerald: Beth Cowperthwaite, [email protected]

Thule Group: Chris Ritchie. [email protected]

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Emeraude Holding Inc. published this content on June 22, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 22 Jun 2021 13:22:06 UTC.

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