Harry Styles Pop-Up Scenes from Harry Styles Friday
Accompanying the release of Harry Style’s third solo album, Harry’s houseon Friday, May 20, was a series of pop-up shops that offered its biggest fans exclusive merchandise and, of course, top-notch Instagram/TikTok photos and content.
A total of nine stores debuted globally, but only four of them were in the United States. Dallas was one of the lucky few. Fans have been waiting since May 16, when the former One Direction star tweeted coordinates hinting at the approximate location.
Devoted ‘Stylers’ have lined up around the downtown pop-up since the day before to be the first to get their hands on an array of shirts, Dallas-exclusive CD sets, crewneck sweaters, posters , hoodies, the new vinyl in black, and the pop-up store-exclusive clear orange tote bags, keychains, and caps ranging from $15 to $80.
Even with the rising heat, the line to enter the store wrapped around the 2117 block of Commerce Street to Pearl, then formed another line in the opposite direction toward Cesar Chavez. Several fans streamed the new album over Bluetooth speakers, many excitedly discussing their favorite new tracks, others comparing and admiring the Styles shirts they wore for the occasion.
There were faces of all ages, from 6 to 60, waiting in the scorching sun with a temperature of over 90 degrees. Several super fans had been waiting for over five hours and would have to wait several more hours until they reached the threshold of the showcase as they only allowed a certain number of people at a time. As the already insanely long queue grew longer, traffic began to pile in as drivers rolled down their windows and shouted “What’s going on?!” Other hecklers shouted at the melting fans “I heard Harry’s on the other side of town, you better go catch him!” honking as they drove away.
However, nothing seemed to really bother these ecstatic fans. One hatched a plan: “If I have to come back tomorrow, I’ll probably bring a baby pool or something,” she said. “It’s too hot.”
Upon entering “Harry’s House,” fans were greeted by a selfie wonderland: it was as much a museum celebrating Styles’ new album as it was an actual shop. His photos were enlarged and strategically placed so everyone could take pictures with him, while being bombarded with positivity with messages on the walls such as “Treat people with kindness” and “You are home” at the front of the store, as well as several displays of cases showing the precious products and a few shelves with shirts and sweaters hanging.
Shoppers were given a sheet with the selection and ticked boxes to hand to the cashiers, which they took before disappearing behind a curtain later to return with the goods, shouting the customers’ names. Beyond the front were several other photo opportunities: a blue house with the door and windows cut out, three selfie photo booths each with the recurring color scheme of yellow, blue and orange, and at the very bottom a TikTok iPad station to take a photo or mini video as if you were on the album cover set.
The Harry’s house the pop-up shop was open Friday until 9 p.m. and Saturday and Sunday from 11 a.m. to 6 p.m.