Hydro Flask partners with the Surfrider Foundation
Hydro Flask, an award-winning leader in high performance stainless steel vacuum flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign affirming the brand’s continued commitment to eliminate plastic at single use consumption and waste in the world.
Hydro Flask launched its Refill For Good initiative in July 2020, enabling people around the world to choose reusable alternatives to single-use bottles and containers that pollute green spaces, water and landfills around the world. The ongoing campaign unites the brand with consumers to fight plastic waste through simple, achievable actions and positive ideas – shared by Hydro Flask’s Refill For Good Advocates community which includes professional athletes, ocean scientists and global thought leaders working to eliminate single-use plastics from the environment.
This year’s campaign kicks off with the limited edition #RefillForGood bottle, of which $ 100,000 of the profits from the bottle will be donated to the Surfrider Foundation as part of a one-year partnership to protect the ocean , waves and beaches of the world for everyone. Bottles are available in two sizes, 21 oz Standard Mouth and 32 oz Wide Mouth, in four water-inspired colors and are available for purchase from the official Hydro Flask website, www.hydroflask.com/ refill-for-good.
“We’re excited to kick off Plastic Free July with our renewed rallying cry to Make Good Change For Good Reasons and #RefillForGood,” said Indigo Teiwes, Director of Corporate Responsibility for the Housewares Division from Helen of Troy. “The increase in the consumption of single-use products during the pandemic means that it is more important than ever to move to a durable solution. Through #RefillForGood, Hydro Flask is committed to inspiring others to join us in doing our part for the planet and eliminating single-use plastics from our daily lives.
“Hydro Flask is proud to stand up for cleaner oceans, waves and beaches through this donation and our continued partnership with the Surfrider Foundation,” said Yorgos Makris, Director of Marketing for Hydro Flask. “Surfrider’s powerful global activist network is a perfect ally to further amplify the #RefillForGood movement while making a more meaningful difference. Together, we can help stop the tide of single-use plastic waste to preserve our green and blue spaces – enabling a healthier, happier and more fulfilling life outdoors for people around the world.
Hydro Flask’s contribution will support Surfrider’s Plastic Pollution Initiative, addressing the elimination of single-use plastics from marine environments through an arsenal of programs ranging from nationwide beach cleanups to education and raising awareness of Rise Above Plastics. The partnership will also help steer Surfrider’s plastics policy advocacy efforts and legislative campaigns at local, state and national levels.
“The Surfrider Foundation is proud to partner with Hydro Flask to strengthen our efforts to eliminate single-use plastic from the environment,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “Surfrider’s global network of affiliates are working together to eliminate plastic pollution at the source by collecting data on plastic pollution during beach cleanups to inform official policy changes at the local, state, federal and international levels. . Here in the United States, our efforts to advance federal plastic pollution regulations, such as the Break Free From Plastic Pollution Act, are made possible through the support of our partners, like Hydro Flask. We look forward to mobilizing our common communities to take action to protect what we all love. “
“As we all head out and to the beach this summer, now is the time to act with more conscious choices. and the planetSaid professional surfer, chemist and Hydro Flask Refill For Good advocate, Dr Cliff Kapono, who also sits on the board of Surfrider Foundation. “Avoiding single-use water bottles and plastic containers is an easy step we can all take, especially when alternatives exist. As a Surfrider board member and longtime Hydro Flask fan, I am delighted to celebrate this partnership and help motivate others to make the change and to #RefillForGood.
About Surfrider Foundation
The Surfrider Foundation is a non-profit organization dedicated to the protection and enjoyment of the ocean, waves and beaches of our world, for all, through a powerful network. Founded in 1984 by a handful of visionary surfers in Malibu, Calif., The Surfrider Foundation today has over one million supporters, activists and members, with more than 170 volunteer-led student chapters and clubs across the United States. , and more than 700 victories protecting our coasts. Learn more at surfrider.org.
About Hydro Flask
Hydro Flask® is the leader in high performance insulated products that help people enjoy the things they love to do in the places they love to be. From the best-selling water bottle to sweet innovations like our Unbound Series ™ soft coolers and Journey Series ™ hydration packs, the deliciously simple designs and go-anywhere durability of Hydro Flask always deliver the perfect temperature when you need it. need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so that people around the world can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for Everyone, and to view our full line of award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company providing creative solutions to its customers through a diverse portfolio of recognized and widely recognized brands including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes call these brands our leadership marks. All trademarks registered herein are owned by Helen of Troy Limited (or its affiliates) and / or are used under license from their respective licensors. For more information on Helen of Troy, please visit www.helenoftroy.com.