Isuzu Ute hits goal with A-League partnership


Isuzu Ute joins forces with the A-League

Launching a three-year partnership as the first-ever naming rights partner of the revamped A-League men’s competition, Isuzu UTE Australia has partnered with the sport and will also become the automotive partner of the entire league.

The partnership will see the competition under the name “Isuzu UTE A-League Men”, with the automaker also playing the role of automotive partner in the Men, Women, Youth and E-Sport leagues.


It covers a wide range of marketing opportunities, including male player kit branding, signage and brand rights across all A-League channels, as well as digital content and activation rights for all. men’s and women’s matches.

In support on and off the pitch, Isuzu Ute Australia is also committed to providing a fleet of vehicles (including its D-MAX ute and MU-X SUV) to the various competitions for on-pitch support.

The A-Leagues, formed in 2021, are responsible for operating, marketing and marketing professional football in Australia.

Comprised of twelve professional men’s football clubs across Australia and New Zealand, the Isuzu UTE A-League represents the pinnacle of professional men’s football in the region.

The A-Leagues are a new addition to the IUA sponsorship portfolio which also includes Surf Life Saving Australia and its own local sports sponsorship fund, which has supported grassroots sports clubs in local communities for many years.

The Isuzu UTE A-League Men is slated to be televised on Network Ten, free-to-air and on-demand via Paramount +. The Isuzu UTE naming rights partnership kicks off on October 6, 2021, with the first match on November 19.


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