Mission Group reinvents luxury in the final phase of Aqua

Yacht Club the jewel in the crown of many amenities offered at Kelowna’s waterfront project

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While stunning 180-degree views of Lake Okanagan is a good reason to buy a home in Mission Group’s Aqua Waterfront Village in Kelowna, builder Jon Friesen says well-heeled buyers get more than just a simple view. They create a “legacy”.

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“We see this as an opportunity to create lasting memories with your family,” says Friesen, CEO of Mission Group. “The vast majority (of buyers) are interested in building legacies or memories, something to leave behind, an experience with family, not just ROI (return on investment).”

Mission Group believed in its legacy theme so much that it even hired a Brazil-based company to create a narrative-style short film in which a fictional grandfather prepares to welcome his children and grandchildren to his new house, with stunningly realistic video renderings of a yet-to-be-built Aqua and the surrounding town.

Final-stage homes at Aqua Waterfront Village range from 535 to 2,705 square feet.
Final-stage homes at Aqua Waterfront Village range from 535 to 2,705 square feet. Photo by Fourni /PNG

Those inclined to dismiss Friesen’s point as a mere sales pitch might consider that he is preparing to follow that pitch in his own life. He and his wife currently live in a stunning, modern, multi-thousand-square-foot home overlooking another shore of Okanagan Lake. But they plan to move into a much smaller house in Aqua when it’s finished in about three years.

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Friesen says sales for the final phase of two planned community towers in Kelowna’s Lower Mission district are dramatically different from the first phase last year, which saw 154 homes sell quickly. This phase, zoned for overnight rentals, attracted a much larger percentage of investors.

Aqua's residences feature many luxurious extras, including oversized windows and spacious balconies.
Aqua’s residences feature many luxurious extras, including oversized windows and spacious balconies. Photo by Fourni /PNG

But with this latest phase, he says the percentage of investors is the smallest yet to invest in a Mission Group project.

“The highest demand comes from units that exceed $1 million, and it’s usually the reverse, with the highest demand for the less expensive suites.”

Situated on a 6.17 acre parcel, the Aqua site has 1.25 acres of sandy beachfront land easily accessible from the three towers that border the site.

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And the list of on-site amenities for towers 2 and 3 is impressive: a large private outdoor pool, deck and hot tub on a fifth-level amenity podium, golf simulator and practice green, a two-story fitness center. , bike storage, paddle board racks, and a pet wash studio, among other features.

High-level finishes in the spa-inspired bathroom.
High-level finishes in the spa-inspired bathroom. Photo by Fourni /PNG

The houses have oversized windows, large spacious balconies and terraces and appliances, and finishes well suited to a luxury project.

But its crown jewel of amenities that truly sets Aqua above its competitors is its Aqua Boat Club. For a fee, the club offers owners a separate four-story building to house their own boat year-round and sheltered from the elements. Those without a boat have instant access to a shared pool of seven 24- and 25-foot-long surf boats powered by 300-400 horsepower inboard engines.

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But unlike the typical launch location, club members escape the tedious process of also owning a truck and trailer. Instead, they simply board the boat while club staff use mini-tractors to gently and quickly guide the boat in and out of the water. Gold subscriptions, which allow access to a boat seven days a week at any time of the year, are currently priced at $15,000 per year, while Silver subscriptions, with reduced access on weekends, are set at $9,500 per year.

Beach life is not a new concept for Mission Group.

A yacht club provides owners with a place to house their own boats year-round, as well as a shared pool of boats available to club members.
A yacht club provides owners with a place to house their own boats year-round, as well as a shared pool of boats available to club members. Photo by Fourni /PNG

Twenty years ago, the company built a 57-unit waterfront project called Mission Shores, adjacent to the Aqua site. Craftsman-style wooden condos, with shake cladding and copper gutters, were snatched up primarily by Albertans, who valued proximity to the lake, the relatively mild Okanagan climate, and “close and go” convenience. of development.

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But resort-style living is very different today, Friesen said.

Buyers are now more sophisticated, having been exposed to other luxury venues. They value and want the superiority of concrete construction and the rich array of amenities made possible by high-density development.

Asked if this shows Kelowna is “coming of age,” with prices now exceeding $4 million for Aqua’s most expensive offering, Friesen said, “c ‘is actually a bit late’, a fact he really appreciates.

“The prices we’re seeing now here are nothing like Vancouver, but they’re getting there.”

Aqua Waterfront Village, Kelowna

Project address: 3700/3800 Capozzi Road, Kelowna

Project scope: A final phase of two towers of 261 condominiums and lakefront homes, 90% with views of Lake Okanagan, on a 6.17 acre site. One-bedroom to four-bedroom homes range from 535 square feet to 2705 square feet. The first and only planned lakefront community in Kelowna. Amenities include Aqua Boat Club membership (dry docking and boat sharing), swimming pool and two hot tubs, cold plunge pool, mediation room, golf simulator and putting green , a two-story fitness center, and bike storage.

Developer: Missionary Group, Kelowna

Architect: IBI Group, Vancouver

Interior design : Interior Design Lisa Perry

Prices: $589,900 to over $4.1 million

Central sales: 489 Bernard Avenue, Kelowna

Sales center hours: 12 p.m. to 5 p.m. Closed on Thursdays and Fridays or by appointment.

Sales phone: (778) 738-2593

Website: liveonlaketime.com

Occupancy date: 2026

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