Namuk appoints industry veteran Beth Steele as vice president for North America

namuk, the Swiss-based premium sustainable outdoor brand for kids, today announced the arrival of Beth Steele as Vice President, North America. Steele will be responsible for leading Namuk’s US and Canadian operations and growing the organization in the DTC and B2B markets. Since Namuk’s inception in 2016, the brand has seen phenomenal growth in Switzerland and Steele will now lead its success in the North American market, continuing to drive demand for durable and innovative premium outdoor gear for kids. .

Beth Steel

“Beth brings industry expertise and an impressive track record of business success that will be critical to namuk’s growth and vision for the future,” said Franz Bittmann, founder and CEO of namuk. “I am thrilled to welcome Beth to the team and am confident she will accelerate our growth, strengthen relationships with key business accounts and increase brand awareness in North America.”

Steele, a Vermont-based winter sports and soft-goods industry veteran, brings more than 20 years of leadership experience developing and managing sales at globally recognized outdoor brands such as Burton and Reima. Steele’s extensive experience and knowledge of growing sales by fostering relationships and driving category growth, combined with her ingenuity in building business, will shape Namuk’s North American business to achieve brand goals. world.

“As soon as I met Franz and the namuk team, I immediately aligned with their values ​​and felt a connection with the innovative team,” adds Steele. “As a mother of children who are active in multiple outdoor sports, I know the impact nature has on them and all children should have the opportunity to experience the outdoors with the right gear, no matter what. Namuk is poised for success in North America, and I look forward to using my experience to position this young brand as an enduring leader in children’s performance apparel.

To get in touch with the North America sales team, please email [email protected] and to learn more about namuk, visit

About Namuk

namuk is the premier premium sustainable outdoor brand for 0-12 year olds, 100% dedicated to the needs of children. Created from the belief that children are happiest when they have the opportunity to be outdoors as much as possible, exploring nature, whatever the weather, Namuk products are made from sturdy materials and of high quality craftsmanship. Namuk takes pride in developing lines inspired by the high mountains and deep forests of their backyard to create innovative products that are driven by intentional, fashionable designs that are made to last. From biodegradable fleece made from recycled plastics to reversible Primaloft jackets, namuk products are for the little “heavy users” who play outside in all weathers. To learn more about namuk, its sustainable business model, and to view the full product line, visit

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