Pacsun leads with strong digital efforts for the holidays
Pacsun is leading the first Gen Z digital initiatives on TikTok, Snapchat, AR, digital games and NFTs to launch its new Holiday 2021 campaign across multiple digital channels. In the latest Fall 2021 Piper Sandler report âTaking Stock with Teens,â Pacsun continues to gain ground as the third place favorite clothing brand for all teens as it creates impactful initiatives for its audience that will follow. the brand until 2022. In the first week of November, Pacsun will launch a dedicated Instagram filter, Holiday Snapchat Lens and TikTok Challenge to promote digital experiences for its customers this holiday season. Using the first digital experiences after the successful launch of BitPay on the brand’s site, these initiatives will be a big part of the early activation of vacations for the brand.
Continuing to focus on progressive augmented reality experiences, Pacsun will launch its second Snapchat vacation lens in storefront. Building on many Snapchat Lenses successes over the years, the Lens will feature the retailer’s seasonal promotions, including Black Friday and Cyber ââMonday. It will also create innovative shopping moments for consumers, focusing on denim, graphics and fleece, helping them find holiday styles for themselves and the perfect gift ideas.
This holiday, Pacsun will continue to push crypto exclusives to engage Gen Z. Special promotions will also continue to be offered to cryptocurrency users. Snapchat ads, online unique user views and paid search efforts will be used as part of this promotional platform, again positioning the brand as a first brand in the market to scale up in this way. through cryptocurrency.
âAt Pacsun, we always think digital first in terms of communicating with our community,â says Brie Olson, President of Pacsun. âThis vacation, we’re using the most advanced technology to deliver an exciting experience to our consumers through innovations in social media, AR, NFT and more.â
Pacsun has surpassed its competitive set in terms of TikTok growth in 2021, and expects the acceleration to continue into the fourth quarter as it trends towards 2 million subscribers and 700 million views under the #Pacsun hashtags. The brand’s TikTok Challenge officially kicks off on November 16 and will live alongside several series of holiday content on the platform like “5 Things to Give Your EMPTY“And” Gifts for the EMPTYâ, Gift guides, as well as takeovers and social media interviews, and aâ 25 Days of Giving âsocial promotion starting December 1 that gives users a chance to win prizes for themselves and a friend through tags. Black Friday advance messaging will also be a way forward for the holiday season, giving consumers the ability to attend the Pacsun retail experience earlier this holiday season on purpose through promotions and promotions. offers that will be systematically broadcast on several branded channels.
Combining the digital and in-store experience, Pacsun will host weekly live events to showcase curated gift collections at their outlets nationwide, including flagship DTLA and Soho stores in a new build space for its stores. launches entitled “gallery space”. This dedicated installation will be the backdrop for the surprise partner brands and influencer hosts invited for exclusive drops.
With IRL experiences still central to its consumer experience, Pacsun will also partner with Twitch as a Rolling Loud California Main Sponsor during a three-day program in December that will include exclusive products available to consumers. The expected drop in merch will align with the continued innovation that Pacsun and Twitch will work together to create an inclusive interactive festival livestream for everyone.
âDuring donation season, we bring people together by uniting the best of physical and digital worlds by presenting our consumers with fun and creative ways to interact with us and each other in real time,â said Alfred Chang , co-CEO of Pacsun. âAs a result, they get a first look at our new vacation collections and can purchase what they see both in person and online, while participating in conversations digitally and IRL. “
For the remainder of 2021 and through 2022, NFTs, gaming and augmented reality will be a significant focus and engagement for the retailer and its brand partners through collaborative initiatives, while strengthening its position in the metaverse through at the exit of Pacworld, a Pacsun Fantasy mall on Roblox.
As part of the holiday campaign, consumers can look forward to new launches from the Pacsun brands, including new Pacsun Kids and PS Reserves drops, as well as fresh produce from partner brands like Land Rover, Playboy, Circulate, ESSENTIALS, and more.
Video of the Pacsun Holiday 2021 campaign
Visit www.pacsun.com for more information and be sure to follow Pacsun on social media for real-time Instagram updates, Twitter, Facebook and TikTok.
Pacsun is a leading specialty retailer offering a cross section of emerging brands and fashion trends through the lens of youth culture. In the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer selected collections, rare and exclusive products and creative collaborations at all levels. Founded in 1980, Newport, California. Organized in Los Angeles. Follow @pacsun on Instagram, Twitter, Facebook and TikTok.