Pride Beauty Month: Brands Giving Back to the LGBTQIA+ Community

Photo courtesy of Betzy Arosemena for Unsplash

We support the LGBTQIA+ community at Essence year-round, but during Pride Month, we go the extra mile to disrupt the conversation about gender, identity, and freedom.

As a people, we will no longer accept society’s antiquated ideals of traditional constructions, but rather allow people to find strength wherever they can.

This Pride Month, Essence recognizes beauty businesses that support the LBGTQIA+ community by donating to charities that help gay people along their journey of self-discovery, providing them with the support they need. need.

The beauty brands listed above are doing the work, showing up and showing their love as allies of the LGBTQIA+ community, making sure we’re all in harmony like all the colors of the rainbow. sky.

SHEGLAM Collection “Be Bold, Be Hue”

SHEGLAM Celebrates Pride with $50,000 Donation to Benefit The Trevor Project.


Each year, for Pride Month, VALOIE will donate a portion of its annual sales to support the LGBTQ+ community with the code PRIDELOVE.


Throughout the month (until June 30 at 11:59 p.m.), Offcourt will donate 25% of the proceeds from each purchase on its direct site (excluding Amazon) to The Trevor Project. Plus, use Pride10 for 10% off for the whole month of June.

Lottie London Proud To Be Collection

For the month of June, Lottie London donates 10% of sales to Kaleidoscope Trust.

ToD x Jae Joseph

In honor of Pride Month, TooD will introduce eight limited edition non-toxic nail polishes named after LGBTQIA+ activists. 10% of profits will go to the Human Rights Campaign.

Chapstick Love Wins Lip Balm

To continue its alliance and support the LGBTQIA+ community, during Pride Month, ChapStick is donating 100% of sales of its Love Wins lip balm sticks while supplies last to It Gets Better Project.

NYX Professional Makeup x Sandbox x POC “Paint Your Own Story” Collection

NYX is donating 100% of its proceeds from the sale of NFT avatars to the Los Angeles LGBT Center, in the amount of $50,000.

Paradise Island and Peace Out

Isle of Paradise & Peace Out will donate 20% of proceeds from the set to The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQIA+ youth.

Fluid “Pride Galaxy Box”

Fluide is working with the Transgender Legal Defense & Education Fund to donate 10% of pride collection sales to support their work for transgender people.


20% of Oh, So ‘Live With Pride’ hand sanitizer spray will be donated to The Trevor Project.

Malin + Goetz “Pucker Up for Pride”

Malin + Goetz will distribute cult lip balms in front of select stores in New York, Los Angeles and San Francisco. Additionally, 50% of all in-store and online sales made on June 28 will be donated to The Trevor Project in honor of Stonewall’s 1969 anniversary..

Alden New York Pride Cooling Mineral Hydro Mist

This Pride Month, Alden New York will donate 10% of Pride Cooling Mineral Hydro Mist sales to the Ali Forney Center in New York, whose mission is to protect LGBTQIA+ youth from the harms of homelessness and empower them. necessary tools to live independently.

Graydon Skincare Intimate Oil

5% of proceeds from every purchase of Graydon Skincare Intimacy Oil will be donated to GLAAD through June 30, 2022.

Rainbow Beauty x Walmart

This month, Rainbow Beauty will donate a portion of ALL proceeds from its retail partner Walmart this month to the Los Angeles LGBT Center.

TOPICS: beauty brands make-up LGBTQIA+ Pride

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