Roxy and Stella Jean join forces for a limited edition collection – WWD

Roxy has a new muse: Italian Haitian designer Stella Jean.

The duo have teamed up for a limited-edition collaboration, inspired by Roxy’s active lifestyle and the Rome-based designer’s aesthetic, much of which is grounded in nature.

Pieces from the new Roxy x Stella Jean collaboration.
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“Stella is everything a Roxy girl should be,” Stephanie Micci, Roxy’s global design manager, told WWD. “She has an incredible character; she is super strong and confident and lovely. And she’s so passionate about everything she does. It made so much sense to partner with her. She brings such a unique point of view and a different perspective on fashion, compared to where Roxy would be from if we were just working on a capsule on our own.

“And Roxy is so much more than the products we make,” Micci continued, referring to the women’s athletic lifestyle brand created by parent company Quiksilver in 1990. “We always want to learn and grow and really celebrate and empowering women in everything we strive to do by identifying individuals, or like-minded brands, or groups of people, with whom we would like to collaborate.And also by working with people who can bring something something different at the table.

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Swimwear and accessories from the Roxy x Stella Jean collaboration.
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Stella Jean, who founded her nameplate brand in 2011, said she was equally thrilled to work with Roxy.

“The Roxy brand has always reminded me of the embodiment of all that is natural,” the designer said.

“Roxy is a brand that always focuses on the human component of the product,” Stella Jean added.

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Prints from the Roxy x Stella Jean collaboration include bright colors and bold prints.
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The 17-piece collection, launching today, includes swimwear and accessories splashed in bgood colors and eye-catching prints, like the wings of a moving butterfly, or a multi-color configuration as seen through a kaleidoscope.

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Accessories and swimwear from the Roxy x Stella Jean collection.
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“Prints create movement on a 2D surface,” Micci explained. “Once we put them into clothing, we really helped bring them to life. From our side and playing to the strength of what we do, we wanted to celebrate all those colors and beautiful prints in a way that nodded to Roxy’s more sporty and active lifestyle.

“Stella is a like-minded soul mate in this regard,” Micci continued. “She’s always had these really fun, eye-catching, bold prints and colors. You can definitely see the influence she draws from her travels around the world.

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Shoes and swimsuits from the Roxy x Stella Jean collaboration.
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In fact, Stella Jean credits her multicultural roots (her father is Italian and her mother is Haitian) to her interest in fashion.

“I decided to tell my story through my collection,” she said. “I fused fabrics inspired by batik, which represented my black-Haitian roots. I know it may seem paradoxical, but I do not use fashion for aesthetic purposes. Instead, I use it as a cultural translator, a tool of counter-colonization to be used against all forms of cultural segregation. Through style, he can restore the balance between symbols, stories and different worlds. The beauty of fashion knows no bounds. borders.

As for the Roxy x Stella Jean collaboration, the collection comes in sizes XS to XL and prices range from $32 to $250 each. Shoppers can purchase the collection at roxy.com, select Roxy stores and stellajean.it, in addition to third-party retailers, such as Nordstrom and BHV in Paris.

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The Roxy x Stella Jean collaboration includes the “Raphia” bag, which was handcrafted by artisans in Antananarivo, Madagascar.
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Additionally, the collection includes the “Raphia” bag, which was handcrafted by craftswomen in Antananarivo, Madagascar. (Stella became a United Nations Goodwill Ambassador in December 2021.) In addition, many pieces in the collection are made with recycled materials or sun protection fabrics.

“One of the things we really love about Roxy is creating this juxtaposition between feminine things and really capturing our daughter’s lifestyle,” Micci said. “The Roxy girls aren’t just sitting on the beach, basking in the sun. These are the girls who are in the water, doing some sort of aquatic activity, whether it’s swimming, paddle boarding, or surfing. She is always on the move; it is naturally active. We make sure we make swimwear that not only looks good, but stays on you and you feel comfortable moving into, to support our daughters lifestyle and the fact that she is normally in some sort of constant motion.

FOR MORE ABOUT ROXY ON WWD.COM, SEE:

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Roxy appoints Stephanie Micci as first creative and design director for women’s snowboarding and snow

Roxy is looking to overhaul its brand as part of a bid to broaden its base

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