Volcom partners with Selina to create new surf community in Portugal, Mexico, South America and Central America
California Lifestyle Brand Partners With Global Experiential Hospitality Company To Launch Selina x Volcom Surf Club
NEW YORK, November 1, 2021 / PRNewswire / – Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, today announced a long-term partnership for Volcom, an iconic boardsports brand, with Selina, the fast-growing hospitality and experiential brand targeting Millennial and Gen Z travelers around the world.
The widespread adoption of the remote working lifestyle is rapidly evolving the concept of physical workspaces and flexible accommodation around the world. Through this partnership, Selina and Volcom have joined forces to target the remote working and living space for a growing market of nomadic active, economic and social lifestyles.
Selina x Volcom Surf Club is a new holistic experience created for young professionals and surf enthusiasts. The first club is slated to open this fall with five additional locations planned at major surfing destinations in the region, including Sayulita, Mexico; Florianopolis, Brazil; Barge, Portugal; Saint Therese & Jacques, Costa Rica; and Bocas del Toro, Panama.
“We are delighted with this partnership as it creates a new vertical for Volcom and engages the next wave of modern professionals,” said Wesley chu, SVP of APAC, Spyder and Volcom at ABG, owner of the brand. “Through this partnership, we are able to stay true to our mission of connecting our fans through the pursuit of a passion for surfing.”
Selina X Volcom Surf Clubs will be designed to provide guests and locals with an immersive cultural experience through food, spirits, music, art and events. A wide range of activities will also be offered, including private and group surf lessons, surf camps, excursions, retreats and equipment rentals. The club will also host seasonal surfing events, competitions and community gatherings to cultivate an authentic cultural experience at each destination. Additionally, Selina and Volcom are collaborating on a limited capsule collection, which will be personalized for each location. The clothing includes hoodies, t-shirts and hats specific to the surf club’s destination, which will be available for purchase at the corresponding locations.
“Surfing has always been a priority at Volcom from the start,” said Ryan immegart, CMO at Volcom. âSelina has an exceptional ability to foster unique communities in their coworking destinations through experience and engagement. We are excited to take advantage of this and inspire surfers from all walks of life to immerse themselves in our culture through a truly special partnership. “
âOur mission is to provide the lifestyle and community that our customers aspire to as much of the corporate world continues to embrace remote working options,â said Ariel Levinsohn, vice president of global brands and creation at Selina. âWe have worked with Volcom and our team of local experts to put together amazing amenities and experiences that allow our customers to seamlessly transition from work to play and sports to leisure. We are excited to unveil our first location in Barge, Portugal and we look forward to expanding our presence in more surf communities in the coming months. “
Inspired by the creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Drawing on the foundations of sports culture, Volcom also supports initiatives in the field of music and the arts and lives by the mantra “True To This” as a rallying cry for persistent rebels and creatives who follow their path. passions. Volcom creates meaningful products for men, women and children in a variety of categories including outdoors, swimming, skateboarding, denim, fashion and more. Volcom is available in more than 100 direct-to-consumer outlets around the world and is distributed to hundreds of specialty stores and department stores.
Selina is one of the world’s leading hospitality brands, designed to meet the needs of Millennials and Gen Z travelers, combining beautifully designed accommodation with coworking, recreation, wellness and experiences. local. Tailor-made for today’s nomadic traveler, Selina offers its clients a global infrastructure to seamlessly travel and work abroad. Founded in 2015, each Selina property is designed in partnership with local artists, designers and taste makers, breathing new life into existing buildings in interesting locations around the world – from urban towns to secluded beaches and jungles. Selina’s portfolio includes 116 open or secured properties in 20 countries. For more information on Selina, visit www.selina.com or check out @selina on Instagram Where Facebook.
About the Authentic Brands group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company with a portfolio of global media, entertainment and lifestyle brands. Based at New York City, ABG elevates and reinforces the long-term value of more than 30 consumer brands and properties by partnering with top manufacturers, wholesalers and retailers. Its brands have a global retail presence in luxury, specialty, department store, mid-range, mass and e-commerce channels and in over 6,300 * independent stores and shop-in-shops worldwide.
ABG is committed to transforming brands by delivering compelling products, content, business and immersive experiences. She creates and activates original marketing strategies to foster the success of her brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn monroeÂ®, Elvis PresleyÂ®, Mohamed AliÂ®, Shaquille O’nealÂ®, Dr JÂ®, Greg NormanÂ®, Neil laneÂ®, ThaliaÂ®, Illustrated sportsÂ®, ReebokÂ®*, Eddie bauerÂ®, SpyderÂ®, VolcomÂ®, AirwalkÂ®, NauticaÂ®, IzodÂ®, Forever 21Â®, AÃ©ropostaleÂ®, Juicy CoutureÂ®, Vince CamutoÂ®, Lucky brandÂ®, Nine WestÂ®, Jones New YorkÂ®, FrÃ©dÃ©ric from HollywoodÂ®, Adrienne VittadiniÂ®, Van HeusenÂ®, ArrowÂ®, TretornÂ®, To withdrawÂ®, PrinceÂ®, Vision Street WearÂ®, Brooks brothersÂ®, Barneys New YorkÂ®, Judith LeiberÂ®, Herve LegerÂ®, FryÂ®, Hickey FreemanÂ®, Hart Schaffner MarxÂ®, ThomasvilleÂ®, DrexelÂ® and HenridonÂ®. Awaiting acquisition in Q1 2022 *.
For more information visit authenticbrands.com.